Theale, UK (21th April 2023): While many people are happy to donate their entire body to science without knowing what will really happen to it, a new poll of 2,000 adults has found that zombie resurrection is what Brits actually fear the most after death.
Overall, roughly 40% said they really don’t want to return from the dead as a flesh-eating zombie, ahead of reincarnation as spiders, vampires, and pigeons as the least-popular afterlife option. So to bring peace of mind to this significant slice of the still-breathing population, Dead Island 2 has teamed up with insurance company DeadHappy to offer a one-of-a-kind after-death instruction that guarantees (probably) that there’ll be no rising from the grave.
Commissioned to launch the new video game, the Deathwish* gives members of the public the opportunity to ensure that their remains will be appropriately managed in the event of an actual zombie outbreak, to prevent any unwanted resurrections. The zombie-proofing Deathwish* also instructs friends and family to fly out to LA before it becomes the HELL-A of Dead Island 2.
Please click to watch this informative video on the Deathwish*, which comes to us directly from the world of Dead Island 2.
Sticking with the zombie theme, over half (56%) of those surveyed feel they are unprepared for a zombie apocalypse. A meagre 9% said they’d manage just fine in such circumstances – so it’s probably an idea to start making friends with these wannabe zombie slayers ASAP regardless of your interest in DeadHappy’s unique afterlife aftercare.
But it’s not all brains for dinner and flayed flesh as fashion accessories for the recently deceased. Luckily for us all, there are more appealing ways to leave a lasting impression. The same poll found that more than one in ten (11%) would be happy for their entire body to be donated to science, while others like the idea of their ashes being formed into a diamond (7%) or being inked into a loved one’s tattoo (4%).
Commenting on the survey results, PLAION’s UK Marketing Director Simon Turner remarked: “It’s a good thing our HELL-A outbreak is entirely fictional, but if it ever were to happen at least fans will have a good idea on what it takes to survive.
“We’re pretty sure most people would agree they wouldn’t love to come back as a zombie. But there’s no harm in being prepared for the unexpected – and taking out this Dead Island-inspired option for this unlikely event could pay dividends.”
Below you can find the top 25 things that Brits do want to happen to their remains, after death:
1. Be cremated and have my ashes scattered somewhere in nature
2. Donate my organs and tissue so that they can live on in others
3. Buried under a tree and have another tree planted in remembrance of me
4. Traditional burial underground in a wooden coffin
5. Donate my entire body to science
6. Be transformed into healthy soil and used for conservation
7. Buried underground in a bio-degradable coffin
8. Be cremated and my ashes turned into a diamond
9. Cremated and my ashes turned into other jewellery
10. Be given a ‘Viking Funeral’ (i.e. have my body sent out into a body of water on a boat and then set on fire with a flaming arrow)
11. Be cremated and have my ashes become a firework
12. Be cremated and my ashes to be buried in coral reef in the ocean
13. Have my body be donated to an outdoor forensic anthropology lab where scientists can study human decomposition
14. Be cremated and have my ashes scattered on the ground of my favourite football team
15. Be cremated and have my ashes shot into space
16. Be cremated and have my ashes used to make a decorative paperweight or glass sculpture
17. Be buried but not in any kind of container
18. Be buried at sea
19. Be plastinated (a form of preservation) for anatomical education
20. Be cremated and have my ashes mixed into ink so a loved one could use it in a tattoo
21. Be fed to the birds as per the Tibetan ritual of ‘Sky Burial’
22. Be buried inside a gothic-style crypt outdoors
23. Be cremated and have my ashes pressed into a vinyl record
24. Be cremated and mixed into paint to create art / a portrait of me for a loved one
25. Be buried indoors in a mausoleum
Dead Island 2 is out now on Xbox Series X and Xbox One, the all-in-one games and entertainment systems from Microsoft, PlayStation®5 and PlayStation®4 computer entertainment systems and the Epic Games Store for PC. Click to the official website for more information.
*Deathwish is a non-legally-binding option on life insurance policies offered by DeadHappy, which is focused on changing attitudes to passing away and promoting positive ways to remember loved ones. Find more information at the Dead Happy website. Please always read the relevant T&Cs.
Deep Silver has published more than 200 games since 2003, including its own brands like the open world extravaganza Saints Row, the zombie action franchise Dead Island, and the gritty, post-apocalyptic Metro series. Upcoming highlights from Deep Silver include the next entries into the Saints Row, TimeSplitters and Dead Island franchises. Deep Silver development studios include Deep Silver Dambuster Studios and Free Radical Design, both in Nottingham, UK; Deep Silver Fishlabs in Hamburg, Germany, and Deep Silver Volition based in Champaign, IL, USA.
For more information please visit www.deepsilver.com
All product titles, publisher names, trademarks, artwork and associated imagery are trademarks, registered trademarks and/or copyright material of the respective owners. All rights reserved.
PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.
With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
PLAION owns nine game development studios: Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.
Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.
PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.
PLAION is an Embracer Group company.